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Why Onboarding Determines Your Company's Success


“Good onboarding leads to higher employee engagement and greater retention rates.”
Joyce E. A. Russell
“I truly believe that onboarding is an art. Each new employee brings with them a potential to achieve and succeed. To lose the energy of a new hire through poor onboarding is an opportunity lost.”
— Sarah Wetzel

The Onboarding Process


We’ve come a long way from filling out an application and an in-person interview, so onboarding has become much more sophisticated than the old two-step process.


Senior Content Strategist Julie Kuepers observes, “In essence, onboarding encompasses the entire employee journey, from beginning to end.” Effectiveness in today’s onboarding process covers employee attitude and aptitude, considering in-house, remote, and hybrid personnel.


The Reimagined Workplace


Sophie Deering writes, “There is more focus on feeling comfortable in the workplace, with things such as standing desks, comfy seating, and remote working having been introduced in recent years to keep staff happy and motivated.


The modern workplace is all about social collaboration and rising tech trends. New tools and technology have transformed the way we work, from video software such as Skye being introduced in the early ’00s and social media rising in popularity a couple of years later.” (1)


Question: What goes into the making of a positive, empowering workplace?


Answer: The people. From the CEO to mailroom personnel, the established organizational culture motivates, validates, and rewards collaborative efforts. Increased personnel engagement elevates the probability of higher-quality personnel in the future.


Annette Franz states, “Employee engagement cannot be a strategy because engagement comes from within the employee. It’s the emotional connection or commitment that an employee has to the organization that then causes the employee to want to put forth the additional effort to ensure the organization and the brand succeed.” (2)


The Benefits of an Engaged Workforce

“Engaged employees….

  • Are self-motivated

  • Have a clear understanding of their roles

  • Recognize the significance of their contribution

  • Focus on future training and development

  • Feel that they belong to the community—that is, the organization.

Employee engagement results in improved motivation and better job satisfaction, and thus, a lower cost-to-value ratio for your human personnel expenditure. It goes like this: while every employee adds to the bottom line, every engaged employee adds that much more…” (3)


Campbell’s Soup CEO Doug Conant remarked, “To win in the marketplace, you must first win in the workplace.” Employees today need to feel at home in the current workplace environment; the organizational culture determines the success or failure of an organization.


Understanding employee engagement’s long-term value is a priority when developing your onboarding process.


In Closing,

“When people are financially invested, they want a return. When people are emotionally invested, they want to contribute.”
— Simon Sinek

In the final analysis, the onboarding process and employee engagement still come down to the simple truth that people matter; they deserve to be appreciated and know their efforts count for something.


End Notes

(1) Sophie Deering “How Has the Workplace Changed Over Time?” https://bit.ly/3pZEzEP

(2) Annette Franz, CCXP, is the founder and CEO of CX Journey Inc. https://bit.ly/3pN72Om

(3) HR Cloud “8 Employee Engagement Strategies for a Better Workplace Environment” read more https://bit.ly/3pN72Om



*** This article was authored by John Picarello, Chief Leadership Officer at Lions Pride Leadership Co.***

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