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How Deep Convictions Drive Strong Leadership

“He who believes is strong; he who doubts is weak. Strong convictions precede great actions.”
Louisa May Alcott


A deep conviction is a strong belief or opinion. The best leaders and managers have deep convictions, which give them a high degree of confidence in what they do and how they do it.

The stronger your beliefs and opinions are, the more consistency is present in the quality of your work. People with solid convictions tend to be more at peace within themselves and employ greater clarity in their thought lives.

Benefits of a Team Sharing Deep Convictions

Deep convictions lay a firm foundation for successful living. Notable men and women of history could not have left their mark without deep convictions. Strong convictions undergird all types of initiatives, great and small.

Strong convictions drive corporate vision, create momentum, achieve objectives, meet deadlines, and enhance employee cohesiveness in businesses of any type. Teams sharing the same convictions always perform better, producing higher quality work than most.

Deep Convictions Drive Vision

As a leader, your convictions will drive your vision; since your values form your beliefs, you’ll have ample drive behind the vision that motivates you.

Andy Botwin, founder of Strategy People Culture, writes, “Having strong convictions as a leader provides a clear vision. A leader with strong convictions can define and articulate a compelling vision, providing clear direction for the team and organization. This clarity of vision is essential in promoting cohesive and targeted efforts towards common goals.” (1) 


Passion And Deep Convictions

Passionate leaders inspire people. When persuasive leaders cast vision, their teams can be motivated by their passion, thus igniting the same fire of conviction within each member. If the leader’s convictions are genuine, they can have such an impact as to transform the company’s organizational culture.

Deep Convictions Move People Deeply

Leaders demonstrating deep convictions about the direction they must take instill confidence within their people, creating a like passion for that objective. The team dynamics begin to shift when their passion for shared goals normalizes. Sometimes, their relational cohesiveness can become so pronounced that, over time, personal transformation can occur within each team member.

The Impact of Deep Convictions on Organizational Culture

Sean Sweeney remarks, “The behaviors and attitudes exhibited within a robust organizational culture have the power to make your company’s customer relations unmatched in your field. The culture drives what customers see, what they hear, and how they feel when they interact with your company—and it can make a significant difference.” (2)


In Closing, The strength of Passion and Deep convictions played a significant role in shaping history. During World War II, Winston Churchill inspired and strengthened the resolve of the United Kingdom, which was under attack, saying, “Never give in - never, never, never, never, in nothing great or small, large or petty, never give in except to convictions of honor and good sense.” As a result of that speech made with such passion and with deep conviction, The United Kingdom emerged victorious.


End Notes

(1) “The Power of Conviction and Reflection in Leadership” by Andy Botwin

(2) “7 Ways Corporate Culture Impacts Your Relationship with Customers” by Sean Sweeney

*** This article was authored by John Picarello, Chief Leadership Officer at Lions Pride Leadership Co.***

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